Sr. Copywriter / Information Architect
In the summer of 2000, Olive Garden wanted to re-position themselves from their image of 'large, corporate restaurant chain' to an 'authentic family of local Italian restaurantsí.
As the Information Architect and Senior Writer, I focused content on the Olive Garden's culinary institute in Italy - a hidden gem in their branding at the time. This was to bring some credibility to the promise of a "genuine Italian" experience.
months after the launch, traffic to the
site increased by 81%, pages viewed by each guest increased
by 228%, and revenue generated from the gift certificate section was up
106% from a year ago" - Derek Kirk,
Manager of New Business Development for Olive Garden Restaurants
* Astrid Awards - 2001 Grand Award Winner
Awards - Bronze Winner