 portfolio
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Online Advertising
Concept/Copy
Lojack is a stolen vehicle recovery system, mostly used to recover stolen cars, trucks, and commercial heavy equipment with wheels. Hill, Holliday did a lot of work for LoJack while I was there. As the only writer in the department, I worked on most of it -- from an award-winning CD-ROM to emails (B-to-B and Consumer) to rich media to little banner ads like these, which happen to be my favorite of the lot. Clean and simple and, according to the stats, effective.