 portfolio
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Pre-merger
/ Pre-Identity - "Nortel + Bay Networks"
When
Nortel merged with Hill, Holliday client Bay Networks, they wanted to go forth
with the message that they would be THE ONES to merge telephony with data
onto one seamless network. Nortel had yet to establish their new identity.
Post-merger
/ New Identity - "Nortel Networks"
After
the merger took place, Hill Holliday initiated an emotionally driven, high-level
branding campaign to establish the new brand and promote the idea that
Nortel Networks would be the ones to carry data, telephony and video on a single network
successfully. These were part of the branding campaign.