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B-TO-B POINT OF SALE
Concept/Copy Art Director: Joe Bergman
NRPI owns landauction.com and NRLL. NRLL buys vacant land and then auctions it off (through landauction.com). To complicate things further, these posters (accompanied by a small brochure) were put up in real estate offices, targeting realtors who independently own vacant property. Speculators, I suppose. Like in the Gold Rush days.
The art direction and copy are purposefully mock-salsey and vintage, with a modern twist.