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B-TO-B POINT OF SALE

 

Concept/Copy                          Art Director: Joe Bergman 

 

NRPI owns landauction.com and NRLL. NRLL buys vacant land and then auctions it off (through landauction.com).  To complicate things further, these posters (accompanied by a small brochure) were put up in real estate offices, targeting realtors who independently own vacant property. Speculators, I suppose. Like in the Gold Rush days.

 

The art direction and copy are purposefully mock-salsey and vintage, with a modern twist.

 

NRLL POSTER 1       

 

NRLL POSTER 2