THERMO VIRTUAL LAB & TRADE SHOW VIDEO
Target Audience: Scientists
The fifth largest company in the world and the leader in Life & Laboratory Sciences. The Virtual Lab was part of an interactive environment I concepted for a booth at the Pittcon 2003 Trade Show. I also wrote three websites that were part of the show and played Music Supervisor, working with Brian Emrich (Reqiuem for a Dream, Matrix 2, Pie).
It worked. The booth generated leads above and beyond what anyone expected and the piece got a One Show Merit.
* Turn speakers up