TV / RADIO / PRINT / P.O.S. / TRADE SHOW / COLLATERAL / ETC.

Concepts/Copy                          Art Director: Joe Bergman 

Yokohama makes high-end, high-performance tires. In the automotive world, they're known for extremely advanced, innovative technologies. 

Note: I concepted many of the visuals in these ads and purposefully left out headlines.

- "RICE PAPER"  The client wanted high-end, Japanese-flavored branding ads.   

           TV:     COMING TOGETHER - BRAND SPOT

           Print:   ENVIRONMENT    PERFORMANCE    TECHNOLOGY

- MISCELLANEOUS (ONE-OFFS)  Branding

           Print:   GRIP/TECHNOLOGY    GRIP/SAFETY

- "INDUSTRIAL STRENGTH"  Corporate ads   

           Print:   HIGHWAY    BUILDING     MARINE